Developer Campaign Marketer (AI)

TL;DR

Developer Campaign Marketer (AI): Leading marketing campaigns for Claude Code, focusing on driving awareness, adoption, and engagement among startups, developers, technical teams, and engineering organizations. Focus on translating product positioning into executable plans and optimizing campaign tactics through data analysis.

Location: Expect to be in one of hirify.global's offices at least 25% of the time.

Salary: $255,000 - $255,000 USD

Company

hirify.global’s mission is to create reliable, interpretable, and steerable AI systems.

What you will do

• Develop and execute comprehensive marketing campaigns for Claude Code to generate pipeline by driving awareness and adoption among startups, developers, technical teams, and engineering organizations.
• Develop a deep understanding of the AI developer and startups audience to inform channel strategy and adapt campaign messaging.
• Partner with Product Marketing to translate product positioning and go-to-market strategy into executable campaign plans for developer audiences.
• Execute on integrated marketing campaigns across channels including content, media, developer-focused platforms, events, and partnerships.
• Track and analyze key metrics including Claude Code pipeline in target accounts, developer adoption, engagement, retention, and satisfaction.
• Collaborate with the broader marketing team to ensure Claude Code messaging is integrated into hirify.global's overall marketing campaign.

Requirements

• 5+ years of experience in developer or campaign marketing with ownership of pipeline target, technical product marketing or developer relations experience is a plus.
• Experience building and scaling demand gen programs targeted to developer communities.
• Deep understanding of developer workflows, tools, and communities.
• Demonstrated success launching and marketing developer tools, CLI tools, APIs, or infrastructure products.
• Excellent collaboration skills and experience working cross-functionally with product, engineering, and sales teams.
• Analytical mindset with experience tracking developer metrics and using data to inform marketing decisions and optimize campaign tactics.

Nice to have

• Experience marketing AI/ML tools or emerging technology categories to technical audiences.
• Background in software engineering or technical roles with professional coding experience.
• Experience with open source community building and contribution.
• Familiarity with command line tools, terminal workflows, and developer productivity tools.
• Experience in high-growth startup environments or launching new developer products from scratch.

Culture & Benefits

• Competitive compensation and benefits.
• Optional equity donation matching.
• Generous vacation and parental leave.
• Flexible working hours.
• Lovely office space in which to collaborate with colleagues.

Hiring process

• We encourage you to apply even if you do not believe you meet every single qualification.