Sr. Product Marketing Manager (AI)

TL;DR

Sr. Product Marketing Manager (AI): Shaping product marketing strategies to connect with the next generation of learners, driving adoption and growth of educational tools. Focus on product messaging, go-to-market plans, and cross-channel marketing coordination to empower students and impact their learning journeys.

Location: Must be local to the San Francisco/Redmond area and in office 4 days a week

Salary: USD $130,900 – $251,900 per year

Company

hirify.global is an equal opportunity employer.

What you will do

• Develop and execute dynamic go-to-market strategies focused on student adoption and growth.
• Craft clear, compelling product messaging that speaks directly to student needs and aspirations.
• Lead product marketing initiatives that highlight Copilot’s unique value in education.
• Coordinate cohesive marketing efforts across social media, paid media, out-of-home advertising, on-campus events, ambassador programs, and marketing agencies that that accelerates product reach and adoption.
• Collaborate closely with cross-functional teams to ensure alignment and maximize impact.
• Analyze market trends and student feedback to continuously refine marketing approaches.

Requirements

• Master’s Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business,product,service,project or program management OR Bachelor’s Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business ,product,service,project or program management OR equivalent experience.
• Proven experience in product marketing with a strong focus on student or education markets.
• Deep understanding of Gen Z behaviors, preferences, and communication channels.
• Demonstrated success in developing and executing go-to-market strategies
• Experience managing multi-channel marketing campaigns including social, paid media, events, and partnerships.
• Excellent collaboration and communication skills to work effectively across teams and external partners.

Culture & Benefits

• hirify.global is an equal opportunity employer.