Bitcoin Product Marketing Manager (Web3)

TL;DR

Bitcoin Product Marketing Manager (Web3): Leading go-to-market strategy for critical bitcoin initiatives, shaping product positioning, and bringing new bitcoin features to market across consumer and seller ecosystems. Focus on crafting compelling narratives, driving cross-functional alignment, and building repeatable frameworks for rapid market movement in a high-velocity environment.

Location: Remote, US only, with pay varying by US cost of labor zones (A, B, C, D).

Salary: $149,400–$270,000 USD (depending on US zone and experience)

Company

hirify.global, Inc. (NYSE: XYZ) builds technology to increase access to the global economy through its various brands like Square, Cash App, Afterpay, TIDAL, Bitkey, and Proto.

What you will do

• Lead end-to-end go-to-market strategy and execution for priority bitcoin products across Cash App and Square.
• Build clear, insight-driven product narratives that unify communication about bitcoin across touchpoints.
• Conduct qualitative and quantitative research to deepen understanding of bitcoin customers and seller segments.
• Develop competitive and market insights across bitcoin payments, custody, and ecosystem products to inform strategy.
• Craft messaging frameworks and partner with Creative on product-driven campaigns.
• Collaborate with Product teams to understand roadmaps, define ICPs, and influence feature development.
• Create data-driven measurement plans, define KPIs, and track performance with Data Science and Finance.

Requirements

• 6–10 years in product marketing, ideally across bitcoin, consumer fintech, payments, or emerging technology.
• Experience owning GTM strategy end-to-end for technical or multi-surface products.
• A strong point of view on positioning, messaging, and what drives adoption across different customer segments.
• Experience conducting customer research and synthesizing insights into actionable product and marketing decisions.
• Deep familiarity with bitcoin, Lightning, and the broader ecosystem, with enough technical grounding to speak confidently and assess feature implications.
• A data-driven approach to decision-making, with experience building KPIs, measurement plans, and post-launch insights.

Culture & Benefits

• Remote work available.
• Medical insurance and flexible time off.
• Retirement savings plans.
• Modern family planning support.
• Commitment to building a more inclusive economy and workplace.