Marketing Business Partner (Automotive)

TL;DR

Marketing Business Partner (Automotive): Leading campaign execution, content creation, and lead generation for North American automotive business with an accent on driving growth, increasing brand awareness, and generating high-quality B2B leads. Focus on executing performance marketing campaigns across multiple channels and translating product messaging into effective marketing plans.

Location: In-person in Westlake, Texas

Company

hirify.global is a global leader in data and software services, transforming the vehicle lifecycle into a connected digital experience.

What you will do

• Develop, execute, and optimize multi-channel marketing campaigns for hirify.global’s Dealer Solutions portfolio.
• Serve as the operational arm of the Marketing Director, translating go-to-market strategies into high-performing marketing plans.
• Develop compelling marketing materials, including emails, landing pages, case studies, and sales enablement tools.
• Stay connected to dealer and market insights to ensure campaign relevance and resonance.
• Work closely with demand generation, analytics, creative, and marketing operations teams to manage timelines and asset delivery.

Requirements

• 5+ years of B2B marketing experience, with a strong focus on content, lead generation, and sales enablement.
• Proven ability to execute performance marketing campaigns across email, paid media, in-product advertising, and website optimization.
• Experience managing marketing budgets, optimizing spend based on ROI-driven activities.
• Strong analytical mindset, with a track record of measuring and improving marketing KPIs.
• Hands-on experience in sales enablement and Account-Based Marketing (ABM).
• Strong project management skills, capable of managing multiple initiatives simultaneously.
• Willingness to travel occasionally for industry events, company meetings, and partner engagements.

Nice to have

• Experience with automotive software.

Culture & Benefits

• High-impact role shaping the future of vehicle technology marketing.
• Opportunity for advancement and growth within the company.
• Be part of an innovative culture with 6,500 team members globally.
• Committed to equal employment opportunity.