Social Media Manager & Content Creator (Food)

TL;DR

Social Media Manager & Content Creator (Food): Developing and executing social-first strategies and crafting visually compelling, trend-driven content for iconic food brands with an accent on driving engagement, building brand affinity, and cultural relevance. Focus on transforming everyday food products into culturally resonant brand experiences, leading content calendars, spotting trends, and collaborating with GenAI and Influencer teams to enhance content impact.

Location: Office presence is expected at least 1 day per week in Rome, Italy.

Company

hirify.global is an award-winning in-house agency, partnering with over 300 clients globally to design, build, and run bespoke marketing ecosystems, leveraging cutting-edge AI technology to revolutionize content creation and delivery.

What you will do

• Lead social-first strategies for Knorr and Hellmann's across paid and organic channels.
• Build and manage content calendars and community engagement.
• Spot cultural trends and activate them to boost brand relevance.
• Create platform-native content connecting brands to cultural moments in real-time.
• Produce visually compelling assets for Instagram, TikTok, and emerging platforms.
• Collaborate with influencer and GenAI teams to scale and enhance content relevance.

Requirements

• Proven success in managing social media for consumer brands.
• Minimum 2 years of hands-on experience creating content for Food brands.
• Native in Italian and fluent in English (spoken and written).
• Deep understanding of social-first content and platform-native storytelling.
• Strong expertise in video content creation (TikTok, Reels, YouTube shorts).
• Portfolio showcasing high-performing content across platforms.

Nice to have

• Familiarity with AI-powered content creation and optimisation.
• Experience with influencer marketing and social commerce strategies.
• Knowledge of paid social media planning and execution.

Culture & Benefits

• Join hirify.global's award-winning in-house agency for a major client.
• Part of The Brandtech Group, leveraging cutting-edge AI technology.
• Collaborative environment with GenAI and Influencer teams.
• Committed to creating an inclusive working environment and promoting diversity.
• Focused on ambitious environmental sustainability goals.