Food Content Creator (Social Media)

TL;DR

Food Content Creator (Social Media): Crafting scroll-stopping foodie content across social platforms for nostalgic food brands with an accent on short-form video, static posts, Reels, and Stories. Focus on trend spotting, experimenting with new formats, and leveraging generative AI tools for creative variations and efficiency.

Location: Hybrid in Rome, Italy, requiring 3 days per week from the office

Company

hirify.global is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands, leveraging cutting-edge AI technology to enhance creativity and efficiency.

What you will do

• Create drool-worthy, platform-specific foodie content for Instagram, TikTok, YouTube, and emerging channels.
• Shoot and edit short-form videos, static posts, Reels, and Stories that make brands pop.
• Collaborate with designers and videographers to produce high-quality, snackable content.
• Spot trends and experiment with new formats, transitions, and storytelling techniques.
• Align content with campaign objectives and optimize for paid amplification.
• Explore generative AI tools for creative variations and efficiency, and use AI-driven insights for content planning.

Requirements

• Portfolio is required.
• 2-4 years of experience in social content creation, ideally within FMCG or multi-brand environments.
• Strong knowledge of social platforms, content formats, and best practices.
• Proficiency in design and editing tools (Adobe Creative Suite, Canva, CapCut).
• Familiarity with AI-driven tools for content ideation and optimisation.
• Excellent storytelling skills and ability to adapt tone and style across brands.
• Strong organisational skills and ability to manage multiple projects simultaneously.
• Experience working across multiple markets and understanding cultural nuances.

Culture & Benefits

• Values: Ambitious, Imaginative, Inspirational, always learning and listening, Results-focused.
• Actively pro-inclusive and anti-racist community.
• Commitment to creating an inclusive working environment where all employees are encouraged to reach their full potential.
• Equal opportunity employer, considering applicants without regard to race, ethnicity, religion, gender, or other characteristics.
• Ambitious environmental goals around sustainability with science-based emissions reduction targets.