Group Manager, Acquisition Marketing, B2B

TL;DR

Group Manager, Acquisition Marketing (B2B): Leading and scaling B2B paid acquisition efforts across Commercial, Education, and Enterprise segments with an accent on lead generation and customer acquisition strategy. Focus on connecting performance marketing to revenue outcomes and experimentations across B2B marketing channels.

Location: Prioritizing candidates based in the San Francisco Bay Area, but also open to remote candidates on the West Coast or those located near our NYC hub. hirify.global offers a dynamic hybrid working model for this role.

Salary: $167,000 – $255,000/year (USD)

Company

hirify.global is an AI productivity platform on a mission to unlock the hirify.global potential in everyone.

What you will do

• Own execution and performance of B2B paid acquisition campaigns, from strategy through day-to-day optimization.
• Build and maintain growth forecasts tied to hirify.global revenue targets, CAC, and efficiency goals.
• Partner cross-functionally with Demand Generation, Lifecycle, Sales, and Product Marketing to drive B2B revenue growth.
• Design and evolve a robust measurement framework that connects performance marketing to Commercial, EDU, and Enterprise revenue.
• Establish a structured pipeline for experimentation and innovation across B2B marketing channels.
• Monitor and clearly communicate channel performance, surfacing opportunities, risks, and insights to leadership.

Requirements

• 8-10+ years of experience in digital or performance marketing, with deep expertise in B2B paid acquisition.
• Proven ability to connect creative, data, and channel strategy to measurable business outcomes (LTV/CAC, CPA, incrementality).
• Experience managing and developing a small team, including coaching, feedback, and performance management.
• Comfortable as a working manager—able to dive into platforms, diagnostics, and experiment design while owning long-term strategy.
• Strong analytical skills and a track record of data-driven decision-making; experience with SQL, experimentation frameworks, and incrementality testing is a plus.
• Hands-on experience with major performance platforms (LinkedIn, Google, Microsoft) and managing external partners, vendors, and creative agencies.

Culture & Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)