GTM Data Analyst (Marketing)

TL;DR

GTM Data Analyst (Marketing): Providing data-driven insights that support integrated go-to-market campaigns and events, ensuring clear visibility into impact across the funnel. Focus on performance analysis, cohort analysis, and improvements to metric definitions.

Location: Must be in the office at least three days per week.

Salary: $153,000 - $182,750

Company

hirify.global is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

What you will do

• Build and maintain reporting that provides visibility into the performance of integrated campaigns, programs, and events.
• Analyze campaign and event data to identify trends, insights, and opportunities for improvement.
• Support analysis of audience segments and cohorts to better understand reach, engagement, and conversion across integrated programs.
• Work closely with Marketing, Sales, and GTM partners to respond to reporting and analysis needs.
• Support improvements to metric definitions, data quality, and reporting consistency for campaign and event measurement.
• Translate analysis into clear, actionable insights and share learnings with stakeholders.

Requirements

• 3–5 years of experience in analytics, GTM, marketing analytics, or a related field
• Strong understanding of GTM metrics related to campaigns, pipeline, and events
• Experience with data analytics and business intelligence tools (e.g., SQL, Tableau, Looker)
• Demonstrated ability to collaborate effectively with cross-functional teams
• Analytical mindset with the ability to connect data to business context
• Clear communication skills, with the ability to present insights in a structured and actionable manner

Culture & Benefits

• Competitive salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• Regular compensation reviews — great work is rewarded!
• Flexible paid time off policy
• Paid Parental Leave Program
• 401k plan & match