Senior Lifecycle Marketer (AI/CRM)

TL;DR

Senior Lifecycle Marketer (AI/CRM): Architecting and rebuilding the entire lifecycle strategy for an edtech product company, focusing on user activation, conversion, and long-term retention across web and app. Focus on designing complex user journeys, scalable segmentation, and leveraging AI for personalization and CRM optimization.

Location: Remote, but eligibility to work in The Netherlands is required. The company is based in Amsterdam.

Company

hirify.global is an edtech company providing study notes and AI learning tools to over 45 million students globally.

What you will do

• Architect and rebuild the entire lifecycle ecosystem from scratch.
• Own the end-to-end user journey across web and app, from first touch to engaged and paying user.
• Design, build, and scale automation flows across email, in-app, and push using Customer.io.
• Prioritize and drive A/B tests to optimize core growth KPIs.
• Act as the lifecycle lead for product launches, integrating new features into user journeys.
• Design and adapt lifecycle strategies for international markets, languages, and cultures.
• Leverage AI and technology to improve relevance, speed, and learning in CRM.

Requirements

• 5-8+ years of experience in lifecycle, CRM, or growth marketing at a fast-moving, product-led company, with both web and app experience.
• Proven track record of building complex, automated user journeys from scratch.
• Deep hands-on experience with Customer.io or similar platforms.
• Proven experimentation mindset with comfort designing proper A/B tests.
• Excellent lifecycle copywriting skills.
• Experience collaborating closely with Product and Design.
• English: B2 required.
• Work eligibility in The Netherlands is required.

Nice to have

• Experience running lifecycle programs across international and localized markets.
• SQL or strong data literacy.
• Hands-on experience using AI for CRM optimization and personalization.

Culture & Benefits

• Competitive salary and benefits package.
• Flexible working arrangements, including remote work.
• Dynamic, collaborative team that values experimentation, autonomy, and results.
• Generous L&D budget to foster growth in content and AI.
• Opportunity to impact millions of students worldwide.