Product Marketing Analyst (Fiber & Wifi)

TL;DR

Product Marketing Analyst (Fiber & WiFi): Supporting Product and Product Marketing teams by delivering data-driven insights that improve the performance, positioning, and customer experience of the company’s Fiber and in-home WiFi portfolio with an accent on product analytics, customer insights, market intelligence, and go-to-market performance analysis. Focus on customer segments that would benefit from premium speed tiers, whole-home WiFi, mesh systems, or upgraded equipment.

Location: hirify.global HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC, prioritizing hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce.

Company

hirify.global provides fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

What you will do

• Analyze performance of fiber plans, speed tiers, in-home WiFi solutions, and value-added services.
• Track and report KPIs including plan mix, WiFi reliability, latency, speed test results, NPS, churn, and first-call resolution.
• Evaluate network usage patterns, including bandwidth demand, multi-device households, and peak-hour performance.
• Support decisions related to speed tier design, plan packaging, WiFi equipment tiers, and service add-ons.
• Benchmark competitive offerings across fiber, cable, fixed wireless, and telco providers.
• Build and maintain dashboards tracking fiber product performance, WiFi reliability, customer experience KPIs, and product adoption.

Requirements

• 2–5+ years of experience in product analytics, product marketing analytics, business intelligence, customer insights, or related roles.
• Experience working with both quantitative and qualitative research methods.
• Strong analytical skills with proficiency in SQL and BI/analytics tools (e.g., Looker, Tableau, Power BI, Amplitude).
• Strong written and verbal communication skills, with the ability to collaborate across technical and non-technical teams.

Nice to have

• Experience in fiber, broadband, WiFi, telecom, or consumer connectivity services.
• Familiarity with network and WiFi performance concepts (bandwidth, latency, signal strength, mesh systems).
• Experience with customer experience analytics (support data, NPS, onboarding behavior).
• Exposure to experimentation and product testing frameworks.

Culture & Benefits

• hirify.global HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC.
• hirify.global recognizes the value of finding the best talent for the job, wherever they may be.
• Offer competitive compensation and comprehensive benefits.
• Offer a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.
• Recognized as a Top Workplace by the Charlotte Observer.
• hirify.global is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals, including individuals with a disability/veterans.