TL;DR
(Senior) Monetization Manager - Rewarded Ads (Mobile Gaming): Defines and optimizes rewarded ad monetization strategies for a mobile user acquisition platform with an accent on integrating ad monetization with in-game economies and user progression. Focus on analyzing user behavior, campaign performance, and partner needs to improve revenue while ensuring a positive player experience.
Location: Hybrid in Hamburg, Germany (office on Tuesday, Wednesday, Thursday; remote on Monday, Friday)
Company
hirify.global is a Hamburg-based mobile marketing agency connecting advertisers with high-value users through its owned and operated apps.
What you will do
- Define and optimize rewarded ad monetization strategies across the platform, ensuring complementation with in-game economies and progression structures.
- Analyze user acquisition and user behavior data to identify high-value opportunities for improving campaign performance and reward experiences.
- Collaborate with product, design, analytics, and sales teams to develop native-feeling reward experiences within games.
- Translate insights into actionable recommendations for ad formats, reward logic, and value delivery to players and partners.
- Lead experiments and A/B tests to validate new reward concepts and optimize placement strategies.
- Communicate results and strategic recommendations clearly to internal stakeholders and advertisers.
- Monitor industry trends in F2P gaming, rewarded ads, and mobile monetization to inform product roadmap and strategy.
Requirements
- 5+ years of experience in monetization, user acquisition, or ad-tech, ideally within the F2P mobile gaming ecosystem.
- Demonstrated success in improving revenue or campaign performance through data-driven insights and optimization.
- Strong analytical skills and comfort working with large datasets, predictive analytics, and experiment design.
- Excellent communication skills and proven ability to work cross-functionally with product, data, sales, and external game teams.
- Passion for mobile gaming, ad tech, and understanding of player psychology in rewarded environments.
- English: B2 required
Culture & Benefits
- Enjoy 30 days of paid vacation annually for a healthy work-life balance.
- Benefit from commuter benefits, including public transportation tickets.
- Access an annual education budget of €1,500 for professional development.
- Utilize workation opportunities to combine work and vacation annually.
- Gain wellness access to over 7,000 gyms and spas in Germany through Wellpass.
- Participate in monthly team lunches and enjoy daily fruits, vegetables, and beverages.
- Benefit from flexible working hours and a hybrid work model.
- Access exclusive corporate discounts for major brands and platforms.
- Join an international team with diverse cultural backgrounds.
- Relax and socialize in dedicated areas during the workday.
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