Head Of Product Marketing (AI Innovation Workspace)

TL;DR

Head of Product Marketing (AI Innovation Workspace): Scaling hirify.global's Product Marketing function and pioneering a new model for how platform companies do product marketing with an accent on defining a category and shaping GTM for 100M+ users. Focus on driving industry defining transitions: multi-product complexity, fast-moving AI market, scaling from 250K to 500K+ customers.

Location: Remote

Salary: $243,000—$304,000 USD

Company

hirify.global is a visual workspace for innovation that enables distributed teams of any size to build the next big thing.

What you will do

• Develop positioning, messaging, and enablement that improve win rates.
• Drive adoption across 100M+ users and 250K+ customers (trial→paid, single product→platform).
• Establish hirify.global as the leading AI Innovation Workspace.
• Execute GTM strategies that generate qualified pipeline and accelerate deal velocity.
• Create co-marketing programs, joint value props, and partner enablement that drive 20%+ of pipeline.
• Lead GTM for new products and major launches across hirify.global's platform.

Requirements

• 3+ years of building and launching 0-to-1 B2B/B2C2B products at startups/midsized companies (seed-Series B).
• 3+ years leading product marketing with measurable business impact.
• Built or scaled PMM teams of 10+ people that consistently delivered results.
• Led scaled marketing for products; comfortable with both PLG and enterprise sales.
• Deep understanding of B2B buying processes, enterprise sales cycles, multi-stakeholder decisions.
• Experience marketing to diverse personas: end users, champions, economic buyers, C-suite.

Nice to have

• Experience with partner-sourced/influenced revenue.
• Demonstrated success in transitioning a company from single product to multi-product or platform marketing strategies.
• Experience leveraging AI to enhance product marketing, from customer insights and content creation to personalization and competitive intelligence.

Culture & Benefits

• Competitive equity package.
• Lunch, snacks and drinks provided in the office.
• Wellbeing benefit and WFH equipment allowance.
• Annual learning and development allowance to grow your skills and career.
• Opportunity to work for a globally diverse team.