Executive Director, Brand Strategy & Governance

TL;DR

Executive Director, Brand Strategy & Governance (Marketing): Defining, governing, and advancing the brand identity across all business units, channels, and experiences with an accent on brand identity, design, creative direction, messaging, content standards, and media activation. Focus on ensuring consistency of brand tone, voice, visual identity, and experience across all external and internal communications.

Location: Must be located in Chicago, Illinois

Salary: $160,000-$180,000 plus bonus plan eligibility, if applicable

Company

Impact is a leading national managed services provider, specializing in: IT & Cloud, Cybersecurity, Digital Transformation & AI, Integrated Marketing, and Print & Document Management.

What you will do

• Own the enterprise brand strategy, positioning, architecture, and identity across all Impact business units.
• Function as the chief creative authority ensuring consistency of brand tone, voice, visual identity, and experience across all external and internal communications.
• Lead and develop the Design, Content, and Media teams, ensuring excellence in creativity, storytelling, execution, and alignment.
• Oversee enterprise content strategy including storytelling, editorial voice, messaging frameworks, and audience-based narratives.
• Develop brand performance dashboards including brand equity, preference, share of voice, NPS, and awareness metrics.
• Leverage customer insights, market research, competitor analysis, and brand health data to guide ongoing brand optimization.

Requirements

• 12+ years of brand leadership experience, preferably within B2B services, technology, SaaS, or professional services.
• Demonstrated success leading brand strategy, identity systems, creative teams, and multi-channel brand campaigns.
• Deep expertise in creative direction and design leadership (agency or in-house).
• Proven experience managing and elevating enterprise brand governance models.
• Track record of leading cross-functional brand transformations, rebrands, or architecture consolidations.
• Strong portfolio demonstrating creative and strategic leadership.

Culture & Benefits

• Up to 20 days of PTO.
• Up to 7 Paid Sick Days.
• 12+ paid holidays.
• Comprehensive Health, Disability Life, Dental and Vision Plans.
• 401(K) & retirement plans.
• On-going training & development opportunities.