Brand Director (Fintech)

TL;DR

Brand Director (Fintech): Owns brand language and brand operating rules and leads global agencies. Focus on translating brand strategy into executable systems for agencies and ensuring consistency across markets without over-localization.

Location: London, Dubai, Limassol, Warsaw, Sofia (Hybrid)

Company

hirify.global is a leading trading platform ambitiously expanding to the four corners of the globe.

What you will do

• Own the Brand Language OS and brand operating rules.
• Lead and govern global agencies.
• Translate brand strategy into executable systems for agencies.
• Work closely with Product, PR, Performance, CRM, Compliance.
• Own brand presence in premium contexts (airports, inflight, FT, institutional media).

Requirements

• 10+ years of experience in senior brand leadership roles.
• Proven background in regulated or high-trust industries (preferred).
• Experience within financial services, payments, infrastructure, or institutional brands is strongly preferred.
• Demonstrated ability to govern large agencies rather than rely on them for strategy.
• Experience managing and scaling brand across multiple international markets.
• Strong personal authority and confidence to say “no” to senior stakeholders when brand discipline is at risk.

Culture & Benefits

• Competitive Salary.
• Work-Life Harmony.
• Annual Performance Bonus.
• Generous Time Off.
• Comprehensive Health & Pension Benefits.
• Workation Wonderland: 30 extra days to work remotely from anywhere in the world (some restrictions apply).