Head of Customer Acquisition (Fintech)

TL;DR

Head of Customer Acquisition (Fintech): Defining and delivering a best-in-class acquisition strategy for a FTSE 250 investment platform with an accent on commercial discipline, data-led decision making, and robust governance. Focus on maximizing demand, converting customers efficiently, and driving profitable growth through continuous improvement and innovation.

Location: Hybrid in Manchester, UK. You will spend a minimum of 50% of your working time per month in the Manchester office. An initial period will be full-time in the office to immerse yourself and build relationships.

Salary: £100k+

Company

hirify.global is a FTSE 250 investment platform business helping over 644,000 customers manage more than £103.3 billion in assets, aiming to make investing easier.

What you will do

• Define, own, and evolve the D2C customer acquisition strategy to align with business growth objectives.
• Own acquisition performance end-to-end, accountable for CPA, LTV, ROAS, conversion rates, and revenue contribution.
• Provide senior oversight across all paid acquisition channels, including search, social, display, programmatic, affiliates, and partnerships.
• Drive continuous improvement through experimentation, testing, attribution modelling, and cohort analysis.
• Build, lead, and develop a high-performing acquisition function with strong commercial accountability.
• Act as a senior acquisition partner across Product, Brand, Data, Technology, Finance, and Compliance teams.

Requirements

• Extensive experience leading customer acquisition, growth marketing, or performance marketing at scale.
• Proven ownership of large, complex acquisition strategies with clear commercial impact.
• Deep expertise across digital acquisition channels and end-to-end funnel optimisation.
• Experience operating in regulated environments, with a strong understanding of governance, approvals, and risk.
• Advanced analytical capability, comfortable working with complex data, attribution models, and insight frameworks.
• Proven experience building, leading, and developing high-performing teams.
• Ability to work a minimum of 50% of your working time per month in the Manchester office.
• Willingness to work full-time in the office for an initial period as a new team member.

Culture & Benefits

• Hybrid working model to balance office presence and flexibility.
• Starting holiday entitlement of 28 days, increasing up to 31 days with service, plus a holiday buy and sell scheme.
• Choice of pension schemes with matched contributions up to 8%.
• Discretionary bonus scheme and Buy As You Earn (BAYE) Scheme.
• PMI and Health Cash Plan, discounted private healthcare and dental plan.
• Free gym membership, Employee Assistance Programme, and bike loan scheme.
• Enhanced maternity, paternity, and shared parental leave.
• Ongoing technical training, professional qualification support, and talent development programmes.