Senior Marketing Manager, Reactive Comms Accelerator

TL;DR

Senior Marketing Manager, Reactive Comms Accelerator: Leading bold, real-time activations and high-impact stunts for iconic brands with an accent on cultural trendspotting and disruptive content delivery. Focus on driving engagement and distinctiveness by capitalising on moments that matter for customers.

Location: Hybrid, requiring 40% (two days) in an office site in one of the following locations: Edinburgh, Bristol, Chester, London or Halifax.

Salary: £76,194 - £89,640 (London based salaries start from £90,440).

Company

hirify.global is a major financial institution investing in people, data, and technology to meet the evolving needs of its 26 million customers across modern Britain.

What you will do

• Own and deliver the reactive marketing strategy, identifying cultural moments for high-impact brand activations.
• Make real-time decisions to seize opportunities, balancing creativity with compliance for rapid content delivery.
• Monitor social trends, news, and cultural shifts to identify opportunities for newsworthy stunts and collaborations.
• Ensure reactive activations are seamlessly integrated with wider campaign activities across all relevant touchpoints.
• Assess reputational risk and ensure all reactive activity adheres to brand guidelines and regulatory standards.
• Monitor and evaluate the impact of activations, capturing insights for continuous improvement in speed and effectiveness.

Requirements

• Proven ability to act quickly and decisively, delivering high-quality activations at speed without compromising brand integrity.
• Deep understanding of cultural trends, social behaviours, and the zeitgeist to leverage moments for brand relevance.
• Experience in pushing boundaries to deliver bold, disruptive activations and stunts that spark conversation.
• Skilled at making rapid, informed strategic decisions on how the brand should show up to maximise impact.
• Ability to ensure reactive activations are seamlessly connected to wider campaign activity.
• Strong capability to assess reputational risk in fast-moving situations and ensure compliance with regulatory standards.

Culture & Benefits

• Inclusive organisation reflecting modern society and celebrating diversity.
• Focus on people belonging and performing their best, regardless of background.
• Comprehensive benefits package including a generous pension contribution of up to 15%.
• Annual bonus award subject to Group performance and share schemes.
• 30 days’ holiday plus bank holidays.
• Range of wellbeing initiatives and generous parental leave policies.