Email Marketing Specialist (B2C Growth) (Saas)

TL;DR

Email Marketing Specialist (SaaS): Scaling a portfolio of desktop utility apps by owning email and lifecycle marketing, driving revenue, and optimizing the user journey. Focus on building funnels from download to paid upgrades, running growth experiments, and analyzing user behavior to increase activation and retention.

Location: Opportunity to cooperate fully remotely

Company

hirify.global is a company that offers support solutions.

What you will do

• Own email and lifecycle marketing from onboarding to win-back.
• Build and optimize funnels from download to trial to paid.
• Increase activation, trial usage, upgrades, and retention.
• Run growth experiments across emails, landing pages, and flows.
• Analyze user behavior and identify drop-off points.
• Collaborate with product and design when needed.

Requirements

• 2+ years of marketing experience in IT product companies.
• Proven email and lifecycle marketing expertise with measurable revenue impact.
• Experience building onboarding, trial, upgrade, and win-back email flows.
• Ability to segment users based on behavior, not assumptions.
• Strong copywriting skills for emails that drive clear action.
• English proficiency at B2 (Upper-Intermediate) level or higher.

Nice to have

• Practical experience with Google Search and/or Meta Ads.
• Understanding of CAC, ROAS, and payback periods.
• SEO knowledge.

Culture & Benefits

• Provide services during business hours.
• Friendly, supportive and forward-thinking environment.
• Compensation in USD.
• Great management with no bureaucracy.