Senior Manager, Marketing Strategy And Insights (Gamedev)

TL;DR

Senior Manager, Marketing Strategy and Insights (Gamedev): Driving go-to-market planning for multiple hirify.global Sports AAA franchises with an accent on regional campaign frameworks and full-funnel planning. Focus on translating insights into actionable guidance that elevates creative, audience strategy, and channel performance.

Location: Novato, California, United States. Hybrid

Salary: $123,200 and $182,360 per Year

Company

hirify.global Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world.

What you will do

• Drive go-to-market planning and execution for WWE hirify.global and PGA TOUR hirify.global.
• Build and manage campaign plans, briefs, milestones, and cross-functional workflows.
• Partner with the Paid Media teams to inform media strategies, planning, and execution with local insights.
• Perform consumer data analysis and synthesize findings into actionable recommendations.
• Support campaign measurement by reviewing performance, identifying trends, and contributing to optimization.
• Serve as a key operational and strategic partner across multiple franchise launches.

Requirements

• 5-7+ years of progressive brand marketing experience.
• Proven experience building and executing marketing strategies for consumer-facing products.
• Ability to thrive in a fast-paced, entrepreneurial environment with ambiguity and complexity.
• Global perspective with experience on global products and understanding regional market nuances.

Nice to have

• Experience with gaming, live products, or entertainment properties with massive franchises.
• Understanding of the sports ecosystem and ability to build impactful partnerships.

Culture & Benefits

• Inclusive work environment.
• Dedicated to diversity and inclusion.
• Comprehensive benefits package including medical, dental, vision, and life insurance.
• Paid holidays, vacation time, and sick leave.
• Wellbeing programs for mental health and wellness support.