Midweight Digital Creative (AI)

TL;DR

Midweight Digital Creative (AI): Developing and optimizing digital content for various platforms like TikTok, Meta, YouTube, Google, and CTV with an accent on performance principles, creative optimization, and driving audience engagement. Focus on translating campaign learnings into new creative hypotheses, crafting assets with strong visual skills, and applying emerging AI tools for smarter workflows.

Location: London, UK (Hybrid)

Company

hirify.global has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love and is part of BBC Studios.

What you will do

• Reframe briefs for digital platforms, bringing insight-led ideas, native formats, and performance thinking.
• Develop creative variants and test frameworks in partnership with media and insight teams.
• Use analytics to identify creative opportunities, trends, and optimisation points.
• Support and help build modular, adaptive creative systems that can be easily iterated and scaled.
• Partner closely with Performance Marketing and Media to translate campaign learnings into new creative hypotheses.

Requirements

• Deep understanding of digital storytelling and how creative drives action across platforms like TikTok, Meta, YouTube, Google, and CTV.
• Fluency in content performance principles, from thumb-stopping intros to optimised CTAs.
• Hands-on skills in editing, motion, copy, and platform-tailoring, including Adobe Suite (After Effects, Photoshop, Illustrator).
• Strong visual skills and instinct, with the ability to adapt branding and build compelling decks.
• Understanding of how creative effectiveness contributes to KPIs such as view-through rate, CTR, CPA, and conversion.
• Proven experience working in a creative or content team, agency-side or in-house.
• Must be based in London for hybrid work, with regular in-person creative sessions.

Nice to have

• Experience with creative automation / dynamic creative optimisation tools (e.g., Smartly.io).
• Knowledge of accessibility best practices for digital content.
• Familiarity with influencer/content-creator collaborations.
• Experience leading small creative pods.
• Experience with short-form video experimentation, using rapid test-and-learn cycles.

Culture & Benefits

• Work in a hybrid environment with a mixture of home and office working.
• Opportunity for regular in-person creative sessions to spark ideas and share best practice.
• Collaborative, open, and ambitious culture, reshaping entertainment marketing in digital spaces.
• Direct access to performance data, insight, and new tech tools.
• Commitment to diversity and inclusion, ensuring equal opportunity and diverse voices.
• Support for building and maintaining great relationships and a healthy work-life balance.

Hiring process

• Stage 1: Recruiter Phone Screen.
• Stage 2: 1st Stage Video Interview.
• Stage 3: 2nd Stage In Person Interview.
• Stage 4: Offer.