Field Marketing Manager (ABM)

TL;DR

Field Marketing Manager (ABM): Developing and executing regional marketing plans to drive demand generation, upsell, and brand recognition with an accent on A-Z event management, ABM programs, and PR initiatives. Focus on translating business objectives into effective marketing campaigns and optimizing ROI for field activities.

Location: Onsite in Sydney, Australia

Company

hirify.global is a product company specializing in B2B software and financial services, aiming to enhance brand recognition and drive demand within specific regions.

What you will do

• Develop and execute regional marketing plans that drive demand generation, upsell, and brand recognition.
• Plan and execute A-Z events (face-to-face & digital) to secure impactful business meetings with key stakeholders.
• Implement and manage ABM programs (1 to 1 and 1 to few) for targeted accounts/segments.
• Plan and execute a PR strategy, manage local media relationships, and monitor regional media coverage.
• Manage digital campaign planning, execution, and performance follow-up with relevant teams.
• Collaborate closely with partner marketing, product marketing, sales teams, and other functional teams to achieve regional marketing objectives.

Requirements

• Bachelor's degree in communication/marketing.
• 8+ years of marketing experience, ideally in field marketing, demand generation, campaign management, or go-to-market program creation, preferably within B2B software and/or financial services (banking / fintech).
• Proven experience in A-Z event management and partner marketing management.
• Demonstrated track record of planning and executing successful digital campaigns.
• Proficiency in CRM and marketing automation software, data analytics, and reporting.
• Fluent in English language, written and spoken.