Senior Genai Art Director (Automotive)

TL;DR

Senior GenAI Art Director (Automotive): Leading creative direction of automotive content across stills, film, CGI, and AI-driven workflows for a leading global automotive manufacturer with an accent on high-end automotive craft and emerging generative AI technologies. Focus on defining creative standards, directing production teams, and embedding GenAI and advanced CGI into the creative ecosystem.

Location: Must be based in London, UK

Company

OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.

What you will do

• Lead creative direction for automotive stills, video, CGI, and GenAI-generated content from concept to final delivery.
• Direct CGI and post-production teams, with exposure to real-time CGI workflows (e.g. Unreal Engine).
• Define, test, and implement GenAI workflows across ideation, content creation, versioning, and adaptation.
• Collaborate closely with designers, motion teams, producers, technologists, and external partners.
• Ensure all output meets the highest standards of automotive realism, brand consistency, and visual craft.
• Translate brand strategy into compelling creative direction across campaigns and platforms.

Requirements

• Proven experience as a Senior Art Director within the automotive sector, with a strong portfolio of stills and film.
• Demonstrated ability to direct CGI content, ideally including real-time CGI environments.
• Strong understanding of GenAI tools, platforms, and workflows, and how to apply them creatively, responsibly, and at scale.
• Proficiency in Adobe Creative Cloud for both image and video editing (Photoshop, Illustrator, After Effects, Premiere).
• Exceptional eye for detail, composition, lighting, and automotive realism.
• Must be based in London, UK

Nice to have

• Experience working across complex, integrated production pipelines.
• Confident communicator with the ability to inspire teams and articulate creative vision clearly.
• Curious, forward-thinking mindset with a passion for emerging technologies and innovation.

Culture & Benefits

• Values: Be Ambitious, Be Imaginative, Be Inspirational, Be always learning and listening, Be Results-focused.
• Actively pro-inclusive and anti-racist across our community, clients and creations.
• Commited to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.
• OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets.