Paid Search Manager (Marketing)

TL;DR

Paid Search Manager (Marketing): Planning, executing, and reporting on global customer acquisition strategies across Google Ads and other search platforms with an accent on budget allocation to hit efficiency targets (CPA/ROAS) and developing a PPC Executive. Focus on optimizing account structures, leading structured testing roadmaps, and ensuring robust tracking and attribution for live sport events.

Location: Hybrid, must be based in UK - London

Company

hirify.global is a global sports streaming business focused on innovating and transforming the sports industry with world-class technology.

What you will do

• Own day-to-day management of in-house paid search campaigns across Google Ads and additional search platforms.
• Build and evolve account structures, keywords, ads, audiences, and landing-page alignment to improve conversion and efficiency.
• Plan, pace, and reallocate budgets across markets and key events, optimising against business KPIs such as CPA and ROAS.
• Lead a structured testing roadmap covering ad formats, audience strategies, and automation.
• Deliver clear weekly/monthly performance reporting, insights, and recommendations to stakeholders.
• Partner with Analytics/BI and Engineering to ensure robust tracking, measurement, and attribution (e.g., GA4, GTM).
• Coach and manage a PPC Executive, setting priorities and reviewing work quality.

Requirements

• 3+ years hands-on PPC / paid search experience managing complex accounts with measurable results.
• Expert-level Google Ads capability (Search and related features), with strong fundamentals in account structure and optimisation.
• Experience with at least one additional search platform or tooling (e.g., Microsoft Advertising, SA360).
• Proven ability to optimise toward commercial KPIs such as CPA and ROAS, and to make budget trade-offs confidently.
• Strong analytical and measurement skills (e.g., GA4/GTM, dashboards) with the ability to interpret data, spot trends, and turn insights into actions.
• English: B2 required.

Culture & Benefits

• Access to hirify.global streaming service.
• 25 days’ annual leave, increasing by 3 days after 3 years of service.
• Private medical insurance, life assurance, and pension contributions up to 5%.
• Family-friendly community including enhanced parental leave.
• Electric vehicle benefit option.
• Free access to the Unmind workplace mental health platform app.
• Access to learning and development resources.
• Opportunity for flexible working and access to internal speaker series and events.
• Committed to fostering an inclusive environment that values equality and diversity.