Marketing Manager (Fintech/Crypto)

TL;DR

Marketing Manager (Fintech/Crypto): Planning, running, and optimizing multi-channel campaigns for acquisition, engagement, and retention with an accent on lifecycle marketing, digital channels, and event management. Focus on analyzing performance to improve ROI, collaborating cross-functionally, and staying current with crypto trading trends.

Location: Flexible and hybrid working from the Melbourne office (Collins Square), with an option to work from anywhere for up to 6 weeks per year.

Salary: Competitive salary structure including company bonus scheme.

Company

hirify.global is a transformative global fintech, offering a regulated online Forex and CFD trading platform with the agility of a startup.

What you will do

• Own end-to-end integrated campaigns for product launches, brand awareness, and lead generation.
• Lead lifecycle marketing across email and CRM platforms (e.g., HubSpot, Salesforce Marketing Cloud).
• Plan and deliver virtual and in-person events, managing logistics and promotion.
• Analyze performance and present actionable insights to improve ROI across various digital channels.
• Collaborate cross-functionally with content, design, product, and compliance teams.
• Support regional strategies while maintaining global brand positioning and voice.

Requirements

• 5+ years in marketing, preferably within crypto exchange, financial services, fintech, or trading platforms.
• Strong grasp of digital marketing best practices including paid media, SEO/SEM, social, and analytics.
• Experience with lifecycle/email marketing platforms like HubSpot or Salesforce Marketing Cloud.
• Proven end-to-end campaign management and ROI reporting skills.
• Solid event planning and execution skills.
• Familiarity with crypto/blockchain is important.

Culture & Benefits

• Competitive salary structure including a company bonus scheme.
• Genuinely collaborative and friendly culture.
• Flexible and hybrid working, with an option to work from anywhere for up to 6 weeks per year.
• Ongoing personal development and learning opportunities.
• Generous parental leave: 15 weeks paid for primary carers and 4 weeks paid for secondary carers.
• 3 paid volunteering days per year and a Workplace Giving Program.
• Frequent events and celebrations, including a standard weekly social.
• Access to a beautifully renovated large office at Collins Square with best-in-class end-of-trip facilities.
• Fully stocked kitchen, onsite coffee machines with locally sourced beans, and curated specialty teas.