Digital Advertising Specialist

TL;DR

Digital Advertising Specialist: Managing and optimizing Google Ads and Meta campaigns with an accent on campaign performance, ROI, and data-driven optimization. Focus on building in-house marketing capabilities, executing multi-platform campaigns, and delivering measurable results.

Location: Remote (Melbourne, Australia)

Company

hirify.global is focused on building strong in-house marketing capabilities by transitioning away from external consultants.

What you will do

• Plan, create, and manage Google Ads campaigns across Search, Display, YouTube, Performance Max, and Retargeting.
• Build and optimize Meta Ads campaigns on Facebook and Instagram including prospecting and retargeting.
• Conduct keyword research, audience segmentation, competitor analysis, and bid management.
• Monitor campaign performance daily to meet KPIs such as CPA, ROAS, CTR, and conversion rates.
• Create A/B testing frameworks for ads, landing pages, audiences, and bidding strategies.
• Collaborate with teams to improve landing page performance and ensure consistent messaging.

Requirements

• Location: Must be able to work Melbourne time zone (AU, Melbourne).
• 5 years of hands-on experience managing Google Ads campaigns.
• Experience running and optimizing Meta Ads campaigns for lead generation, ecommerce, or services.
• Strong understanding of conversion tracking, Google Analytics, Tag Manager, and attribution models.
• Proven ability to scale campaigns while maintaining or improving ROAS.
• Exceptional analytical skills and ability to turn data into actionable insights.

Nice to have

• Copywriting and creative direction skills for ads.
• Experience working with agencies, startups, or performance-driven companies.

Culture & Benefits

• Permanent work-from-home.
• HMO coverage for eligible locations.
• Immediate hiring.