TL;DR

Digital Advertising Specialist: Managing and optimizing Google Ads and Meta campaigns with an accent on campaign performance, ROI, and data-driven optimization. Focus on building in-house marketing capabilities, executing multi-platform campaigns, and delivering measurable results.

Location: Remote (Melbourne, Australia)

Company

%hirify_global% is focused on building strong in-house marketing capabilities by transitioning away from external consultants.

What you will do

Plan, create, and manage Google Ads campaigns across Search, Display, YouTube, Performance Max, and Retargeting.
Build and optimize Meta Ads campaigns on Facebook and Instagram including prospecting and retargeting.
Conduct keyword research, audience segmentation, competitor analysis, and bid management.
Monitor campaign performance daily to meet KPIs such as CPA, ROAS, CTR, and conversion rates.
Create A/B testing frameworks for ads, landing pages, audiences, and bidding strategies.
Collaborate with teams to improve landing page performance and ensure consistent messaging.

Requirements

Location: Must be able to work Melbourne time zone (AU, Melbourne).
5 years of hands-on experience managing Google Ads campaigns.
Experience running and optimizing Meta Ads campaigns for lead generation, ecommerce, or services.
Strong understanding of conversion tracking, Google Analytics, Tag Manager, and attribution models.
Proven ability to scale campaigns while maintaining or improving ROAS.
Exceptional analytical skills and ability to turn data into actionable insights.

Nice to have

Copywriting and creative direction skills for ads.
Experience working with agencies, startups, or performance-driven companies.

Culture & Benefits

Permanent work-from-home.
HMO coverage for eligible locations.
Immediate hiring.