TL;DR

Regional Marketing Manager (AI): Planning, executing, and measuring marketing programs to support sales goals and accelerate pipeline growth and drive ARR in the ANZ region with an accent on multi-touch, multi-channel campaigns, event management, and sales enablement. Focus on localizing global campaigns, building relationships with strategic partners and analysts, and optimizing marketing programs using data-driven insights.

Location: Hybrid role based in Sydney, Australia, supporting the ANZ region. Ability to travel within the Asia Pacific region for regional meetings and Europe once a year.

Company

%hirify_global% is The Universal AI Platform™, uniting human expertise and AI reasoning to power trusted intelligence at scale.

What you will do

Develop and execute the field marketing strategy for the ANZ region, collaborating with sales leaders to generate demand.
Design and implement multi-touch and multi-channel marketing campaigns, including digital, email, events, and webinars.
Plan and manage regional events such as conferences, trade shows, and workshops, coordinating logistics and promotional activities.
Provide the sales team with marketing materials, lead intelligence, and support to help them achieve their targets.
Work with strategic partners, resellers, and alliances to co-market solutions and drive joint go-to-market initiatives.
Measure and analyze the effectiveness of marketing campaigns, providing regular reports and optimizing programs based on data-driven insights.
Manage the regional marketing budget, ensuring efficient allocation of resources and alignment with budgetary guidelines.
Work with PR agencies to develop media relationships, craft press releases, and identify thought leadership and executive visibility opportunities.
Build and nurture relationships with industry analysts, coordinating briefings and tracking industry trends to inform marketing strategies.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
10+ - 15+ years of experience in B2B SaaS field marketing, preferably in the technology and data analytics sector.
Proven track record of developing and executing successful marketing campaigns and events in ANZ.
Strong understanding of the ANZ market, including cultural nuances and business practices.
Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
Proficiency in digital marketing tools and platforms, such as marketing automation, CRM, and analytics software.
Strong interpersonal and communication skills, with the ability to work effectively across teams and with external partners.
Ability to travel within the Asia Pacific region for regional meetings and Europe once a year.

Culture & Benefits

Be part of a journey to shape the ever-evolving world of AI.
Opportunity to make a significant impact in a company that values innovation, collaboration, and personal growth.
Practices are rooted in the idea that everyone should be treated with dignity, decency, and fairness.
Proud to be an equal opportunity employer.