Regional Marketing Manager (AI)

TL;DR

Regional Marketing Manager (AI): Planning, executing, and measuring marketing programs to support sales goals and accelerate pipeline growth and drive ARR in the ANZ region with an accent on multi-touch, multi-channel campaigns, event management, and sales enablement. Focus on localizing global campaigns, building relationships with strategic partners and analysts, and optimizing marketing programs using data-driven insights.

Location: Hybrid role based in Sydney, Australia, supporting the ANZ region. Ability to travel within the Asia Pacific region for regional meetings and Europe once a year.

Company

hirify.global is The Universal AI Platform™, uniting human expertise and AI reasoning to power trusted intelligence at scale.

What you will do

• Develop and execute the field marketing strategy for the ANZ region, collaborating with sales leaders to generate demand.
• Design and implement multi-touch and multi-channel marketing campaigns, including digital, email, events, and webinars.
• Plan and manage regional events such as conferences, trade shows, and workshops, coordinating logistics and promotional activities.
• Provide the sales team with marketing materials, lead intelligence, and support to help them achieve their targets.
• Work with strategic partners, resellers, and alliances to co-market solutions and drive joint go-to-market initiatives.
• Measure and analyze the effectiveness of marketing campaigns, providing regular reports and optimizing programs based on data-driven insights.
• Manage the regional marketing budget, ensuring efficient allocation of resources and alignment with budgetary guidelines.
• Work with PR agencies to develop media relationships, craft press releases, and identify thought leadership and executive visibility opportunities.
• Build and nurture relationships with industry analysts, coordinating briefings and tracking industry trends to inform marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 10+ - 15+ years of experience in B2B SaaS field marketing, preferably in the technology and data analytics sector.
• Proven track record of developing and executing successful marketing campaigns and events in ANZ.
• Strong understanding of the ANZ market, including cultural nuances and business practices.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Proficiency in digital marketing tools and platforms, such as marketing automation, CRM, and analytics software.
• Strong interpersonal and communication skills, with the ability to work effectively across teams and with external partners.
• Ability to travel within the Asia Pacific region for regional meetings and Europe once a year.

Culture & Benefits

• Be part of a journey to shape the ever-evolving world of AI.
• Opportunity to make a significant impact in a company that values innovation, collaboration, and personal growth.
• Practices are rooted in the idea that everyone should be treated with dignity, decency, and fairness.
• Proud to be an equal opportunity employer.