Lead Marketing Technology Manager (Gamedev)

TL;DR

Lead Marketing Technology Manager (Gamedev): Owning and driving the end-to-end marketing technology stack for acquisition, engagement, and retention across hirify.global's game portfolio with an accent on data structures, attribution, CRM, and personalization. Focus on defining a forward-looking martech roadmap, integrating marketing systems, and establishing data quality and governance standards.

Location: Hybrid (Cambridge, UK). Candidates must be based within a comfortable commuting distance of our Cambridge office or be willing to relocate to the UK.

Company

hirify.global is a leading product company known for developing and publishing engaging online games like the RuneScape franchise, connecting millions of players worldwide.

What you will do

• Own the end-to-end strategy of hirify.global’s marketing technology ecosystem, spanning data structures, attribution, CRM, automation, analytics, and personalisation.
• Define and drive a forward-looking martech roadmap aligned with marketing, product, analytics, and player-experience strategies.
• Lead the integration of marketing systems with game telemetry, account services, billing tools, analytics platforms, and core data engineering pipelines.
• Oversee and contribute to hands-on implementation, including tagging specifications, event taxonomy design, schema development, and data mapping.
• Establish and enforce standards for data quality, governance, privacy, and responsible data usage across marketing technology, ensuring compliance with GDPR.
• Manage vendor strategy, including evaluation, selection, and platform optimisation across the martech stack.

Requirements

• Proven track record owning the strategy behind marketing technology ecosystems in gaming, entertainment, or high-scale digital product environments.
• Strong understanding of behavioral analytics, player data models, segmentation, and lifecycle marketing.
• Hands-on understanding of data engineering principles, event pipelines, identity systems, and BI tooling.
• Experience implementing or managing CRM, CDPs, tagging systems, attribution platforms, and analytics tools.
• Work format: Hybrid, requiring onsite presence in Cambridge, UK.
• Location: Must be based within comfortable commuting distance of Cambridge, UK, or be willing to relocate to the UK.

Culture & Benefits

• Private Healthcare, including Dental Plan, Life Insurance, and a minimum 6% Pension contribution.
• Discretionary annual performance bonus.
• Enhanced family leave policies from day 1, flexible working hours, and 25 days annual leave plus Bank holidays.
• Inclusive workplace built on trust, autonomy, and a shared passion for creating forever games.
• Opportunity to work on a globally successful franchise and contribute to exciting new projects.

Hiring process

• Candidates are encouraged to communicate any reasonable adjustments required during the recruitment process in line with the Equality Act 2010.