Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Supporting the growth of Investing lines of business by transforming product innovations into compelling narratives and go-to-market strategies with an accent on understanding client insights, market trends, and competitive landscapes. Focus on driving growth, engagement, and client trust through strategic marketing initiatives and leveraging AI tools.

Location: Remote in North America

Company

hirify.global is the largest fintech company in Canada, focused on helping individuals achieve financial freedom through transparent and low-cost money management.

What you will do

• Support and lead Go-To-Market initiatives, managing execution and cross-stakeholder collaboration across various touchpoints.
• Drive client insights through research and internal data analysis to inform product positioning and external communications.
• Design, execute, and track results for new experiments to optimize product and marketing operations.
• Monitor market trends, competitor activities, and emerging opportunities in the investing and fintech industries.
• Act as an AI-native marketer, leveraging AI tools to synthesize insights, enhance competitive tracking, and inform strategy.

Requirements

• 5+ years of marketing experience in hyper-growth technology organizations.
• Experience in the finance/investing industry, either at a fintech or traditional firm.
• Fluency with AI tools to boost daily productivity and enhance strategy.
• Proven track record of developing go-to-market plans and shaping product positioning.
• Comfort with diving into customer behavior data to find growth opportunities and assess campaign impact.
• Strong cross-functional collaboration and interdepartmental stakeholder management skills.

Culture & Benefits

• Competitive salary with top-tier health benefits and life insurance.
• Retirement savings matching plan using hirify.global for Business.
• 20 vacation days per year and unlimited sick and mental health days.
• Up to $1,500 annually for wellness and professional development budgets.
• 90-day away program allowing international work in eligible countries per calendar year.
• Remote-first team with a commitment to innovation and leveraging AI in daily work.