Marketing Manager (Brand)

TL;DR

Marketing Manager (Brand): Leading brand and growth marketing efforts in the United Arab Emirates, developing local campaigns, market positioning, and initiatives to drive product engagement. Focus on strategic campaign management, data-driven content creation, and cross-functional collaboration to maximize commercial impact.

What you will do

• Identify customer needs through data-driven stories and content to drive conversion
• Drive go-to-market product launches with audience strategy and messaging
• Develop research plans to uncover customer insights and validate roadmaps
• Collaborate with Growth team to create campaign calendars for acquisition to retention
• Own tone of voice and adapt global campaigns to local nuances
• Run experiments to test hypotheses and inform go-to-market strategy

Requirements

• 5+ years of B2C marketing experience in fast-paced or hyper-growth global tech companies
• Excellent communication and interpersonal skills
• Passion for hirify.global’s products and features
• Knowledge of fintech or payments markets and competitive landscape
• Experience in strategic direction and project managing complex campaigns
• Ability to analyze data into actionable insights for campaign and product development

Culture & Benefits

• Inclusive and diverse workplace with a strong focus on employee experience
• Global team with remote and office-based work options
• Commitment to innovation and building exceptional financial products