Head Of Marketing (Fintech)

TL;DR

Head Of Marketing (Fintech): Leading growth marketing for hirify.global Business in Central and Eastern Europe by developing go-to-market strategies and managing campaign calendars with an accent on data-driven decision making and cross-functional collaboration. Focus on designing impactful campaigns, analyzing customer insights, and steering product and marketing roadmaps.

Location: Remote with focus on Central and Eastern Europe, Krakow preferred

Salary: $5,600–$6,600 gross monthly (converted from PLN)

Company

hirify.global is a global fintech company offering a financial super app with products including spending, saving, investing, and more, serving over 65 million customers worldwide.

What you will do

• Drive go-to-market strategies including audience strategy, value proposition, messaging, and positioning
• Develop research plans to uncover customer insights to guide product and marketing roadmaps
• Collaborate with marketing teams to design campaign calendars driving engagement across the funnel
• Own tone of voice and style guides for designated markets, adapting global campaigns locally
• Run experiments to test hypotheses and bring analytical rigor to campaigns

Requirements

• 6+ years in B2B marketing in fast-paced or hyper-growth tech environments
• Experience with data-driven growth strategies across B2B customer lifecycle
• Understanding of consultative B2B sales cycles in fintech
• Ability to analyze data into actionable insights for campaigns and product development
• Experience managing complex cross-functional marketing campaigns
• English proficiency at least B2 level

Nice to have

• Experience in fintech, banking, or payments
• Knowledge of regulatory compliance and security in financial contexts

Culture & Benefits

• Inclusive and diverse workplace certified as Great Place to Work™
• Global team with remote work options
• Focus on employee experience and growth