Senior Marketing Manager (OTOMOTO)

TL;DR

Senior Marketing Manager (OTOMOTO): Driving integrated B2B and B2C marketing strategies for automotive brands to strengthen customer relationships and directly influence commercial outcomes, with an accent on aligning communication plans across multiple European markets. Focus on translating business strategy into compelling go-to-market plans, campaigns, and activations.

Location: Hybrid role based in Poland, with Poznań and Warsaw as preferred locations. Requires some travelling for B2B events, client meetings, or marketing production.

Company

hirify.global is a global platform building a more sustainable world through trade, serving millions monthly across consumer brands like OLX, Otodom, AutoTrader, and Property24.

What you will do

• Own and drive integrated B2B and B2C marketing strategies to keep brands top of mind in the automotive industry.
• Deliver value campaigns and messaging to strengthen customer relationships and perception.
• Directly influence commercial outcomes through marketing activities.
• Translate business strategy into compelling go-to-market plans, campaigns, and activations.
• Set and drive B2B communication strategy for all segments, including brand management, product launches, sales collateral, events, social media, PR, content, CRM, and performance marketing.
• Assess marketing impact through key business metrics and research methodologies.

Requirements

• Strong experience in marketing management, preferably within the automotive industry.
• Proven ability to drive integrated B2B and B2C marketing strategies.
• Experience working at the intersection of brand, product, sales, and data.
• Ability to align communication plans and campaigns across multiple countries in Europe.
• Experience in B2B brand management with various business partners and corporate clients.
• Excellent command of English language (written & verbal) is essential for internal communication.
• External communication will mostly be in Polish.
• Must be available for hybrid work in Poland (Poznań or Warsaw preferred).

Culture & Benefits

• Join a well-established Motors Marketing team managing OTOMOTO and OLX Motors categories.
• Be part of a team developing a leading automotive classifieds platform in Poland for almost 20 years.
• Opportunity to work for a company that believes mobility is a basic right for everyone.