Team Lead Email Marketing & Automation

TL;DR

Team Lead Email Marketing & Automation: Leading and executing lifecycle marketing, CRM programs, and intelligent automation with an accent on marketing automation ecosystem architecture and AI-driven innovation. Focus on designing scalable lifecycle campaigns, ensuring GDPR compliance, and integrating AI to automate workflows and personalize interactions.

Location: Hybrid in Lisbon with minimum 2-3 days a week onsite

Company

hirify.global is a global leader in data privacy and privacy-led marketing solutions, empowering companies to balance data-driven business growth with privacy compliance.

What you will do

• Define and lead scalable lifecycle marketing strategy aligned with business growth and revenue targets.
• Lead and mentor the Email Marketing & Automation team fostering innovation and cross-functional collaboration.
• Architect multi-touch lifecycle journeys across lead funnel stages and drive campaign experimentation.
• Oversee marketing automation infrastructure including Pardot/Salesforce and third-party integrations.
• Drive AI-driven automation roadmap and coach team on ethical AI implementation in marketing workflows.
• Ensure GDPR and data privacy compliance across all CRM and email marketing activities.

Requirements

• Location: Hybrid work in Lisbon with office presence 2-3 days per week
• English: B2 level or higher (job posting in English)
• Bachelor’s or Master’s degree in Marketing, Business, Communications or related field.
• 5+ years experience in CRM, lifecycle marketing, email marketing, or marketing automation.
• 3+ years leadership experience managing teams and cross-functional stakeholders.
• Advanced proficiency in Pardot (Salesforce Account Engagement) and Salesforce CRM.
• Strong analytical skills with experience in data-driven marketing and A/B testing.
• Knowledge of GDPR and other data privacy regulations compliance.

Nice to have

• Experience with AI tools for marketing automation such as n8n, Zapier.
• Familiarity with third-party tools integration (webinar platforms, enrichment tools).

Culture & Benefits

• Fast-growing, diverse, and international team with entrepreneurial mindset.
• Positive, vibrant, and inspiring work environment supporting personal and professional growth.
• Flexible working hours, hybrid work model, and workcation possibilities.
• Regular team events onsite and online across multiple European offices.
• Personal development budget and job-related language courses depending on location.