Brand Messaging Executive

TL;DR

Brand Messaging Executive: Shaping hirify.global's communication strategy and crafting compelling copy across all channels with an accent on strategic clarity, narrative impact, and consistent messaging. Focus on developing high-stakes copy, narrative briefs, and messaging documents to define value proposition and align with brand identity.

Location: Hybrid (Porto, Portugal)

Salary: €25,000–€28,000 (yearly)

Company

hirify.global is a global company born in Porto, Portugal, transforming facilities management with a collaborative platform that unifies FM operations into one cohesive system.

What you will do

• Write copy for campaigns, ads, social media, landing pages, emails, and video scripts across various formats.
• Create messaging documents and narrative briefs to guide content creation by internal and external content creators.
• Review, edit, and audit content produced by internal and external partners to ensure tone, positioning, and message alignment.
• Develop narratives for product launches, events, and campaigns, and maintain messaging frameworks across industries and personas.
• Conduct market, customer, and competitor research to better understand audience needs, pain points, and language.
• Collaborate with internal teams (Sales, CS, Brand & Content) and external partners to identify content opportunities and validate messaging fit.

Requirements

• Excellent copywriting and editing skills, with a focus on conversion, strategic clarity, and narrative impact.
• Experience creating stories, campaign narratives, or value proposition documents.
• Proven ability to work cross-functionally with marketing, product, and creative teams.
• Strong attention to detail and consistency across tone, message, and structure.
• Ability to turn abstract positioning ideas into clear, accessible language for different audiences.
• Comfort with using AI tools like ChatGPT to accelerate idea development and draft content.
• A good grasp of SEO, editorial best practices, and what makes content perform.

Culture & Benefits

• Flexible working hours and remote-friendly culture.
• Competitive salary and perks.
• Modern office with everything needed, located in central Porto.
• Startup environment offering autonomy, responsibility, ownership, and freedom to make mistakes and learn.
• Regular events to promote knowledge sharing and team engagement.
• Commitment to diversity, equality, and ethical talent acquisition.