Digital Lead

TL;DR

Digital Lead (Marketing): Overseeing digital strategy and implementation for MGM International across all digital channels with an accent on translating global frameworks, maintaining platform excellence, and ensuring technical readiness. Focus on driving innovation in paid social, programmatic, video, and display, and managing vendor relationships for successful movie releases.

Location: Hybrid in London, United Kingdom. Must have the right to work in the UK.

Company

hirify.global is WPP’s global media collective, using creativity to build better futures for clients, people, and communities by bringing together platforms, people, and partners.

What you will do

• Serve as the senior digital subject-matter expert across paid social, programmatic, video, display, and emerging channels.
• Translate global strategy into actionable digital frameworks and implementation guidance for activation hubs.
• Oversee digital planning, ensuring alignment and channel accuracy for priority titles.
• Coordinate digital deployment across regional hubs, ensuring consistency and adherence to global standards.
• Advise local markets on platform availability, partner opportunities, and regulatory considerations for digital adaptations.
• Collaborate with planning, operations, creative, and analytics teams to drive innovation and ensure digital excellence.

Requirements

• Significant experience in digital media planning or activation, ideally within multi-market or global account environments.
• Deep expertise across paid social, programmatic, video, display, and platform-specific ecosystems.
• Strong understanding of digital trafficking, QA processes, tagging, and measurement requirements.
• Experience coordinating activation through centralized hubs or large regional deployment teams.
• Ability to simplify complex digital requirements and communicate them clearly.
• Must be based in the UK and have the right to work in this location.

Nice to have

• Experience working on theatrical, entertainment, or release-driven marketing cycles.
• Familiarity with Amazon Ads, AVOD ecosystems, or studio-aligned digital activation models.
• Experience with WPP Open or similar global operating systems.
• Exposure to platform partnerships, beta testing, or innovation pipelines.

Culture & Benefits

• Opportunity to work within WPP’s global media collective, tapping into WPP networks for growth.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off and employee mental health awareness days.
• Preferential partner discounts.
• Hybrid work approach with teams in the office around four days a week.