Lead Advertising Measurement

TL;DR

Lead Advertising Measurement: Driving advertising measurement and performance optimization for hirify.global's CPG and Retail verticals with an accent on data-driven storytelling, measurement strategy, and client collaboration. Focus on developing measurement playbooks, supporting sales teams, and leveraging data insights to improve advertising effectiveness.

Location: London, United Kingdom

Company

hirify.global is a large online community platform hosting over 100,000 active communities and 116 million daily active users, focused on authentic conversations and information sharing.

What you will do

• Lead advertising measurement and performance optimization efforts supporting CPG and Retail verticals.
• Collaborate with sales, product, and marketing teams to translate data insights into actionable recommendations.
• Create EMEA-specific measurement playbooks and best practices.
• Support go-to-market teams with measurement expertise and industry knowledge.
• Develop benchmarks, case studies, and media strategies to improve advertising efficiency.
• Participate as a subject matter expert in client meetings to provide technical guidance.

Requirements

• Location: Must be based in London, United Kingdom.
• 6+ years experience in ad research or ad tech with strong knowledge of advertising measurement landscape.
• Expertise in reach, resonance, and reaction measurement areas.
• Experience with experimentation, statistical methods, and incrementality testing.
• Strong communication skills and ability to present quantitative research effectively.
• BA/BS degree.

Culture & Benefits

• Global benefits including workspace, professional development, and caregiving support.
• Family planning and gender-affirming care.
• Mental health and coaching benefits.
• Group personal pension scheme with employer match.
• Private medical and dental schemes.
• Flexible vacation, paid volunteer time off, and generous parental leave.