TL;DR

Lead Advertising Measurement: Driving advertising measurement and performance optimization for %hirify_global%'s CPG and Retail verticals with an accent on data-driven storytelling, measurement strategy, and client collaboration. Focus on developing measurement playbooks, supporting sales teams, and leveraging data insights to improve advertising effectiveness.

Location: London, United Kingdom

Company

%hirify_global% is a large online community platform hosting over 100,000 active communities and 116 million daily active users, focused on authentic conversations and information sharing.

What you will do

Lead advertising measurement and performance optimization efforts supporting CPG and Retail verticals.
Collaborate with sales, product, and marketing teams to translate data insights into actionable recommendations.
Create EMEA-specific measurement playbooks and best practices.
Support go-to-market teams with measurement expertise and industry knowledge.
Develop benchmarks, case studies, and media strategies to improve advertising efficiency.
Participate as a subject matter expert in client meetings to provide technical guidance.

Requirements

Location: Must be based in London, United Kingdom.
6+ years experience in ad research or ad tech with strong knowledge of advertising measurement landscape.
Expertise in reach, resonance, and reaction measurement areas.
Experience with experimentation, statistical methods, and incrementality testing.
Strong communication skills and ability to present quantitative research effectively.
BA/BS degree.

Culture & Benefits

Global benefits including workspace, professional development, and caregiving support.
Family planning and gender-affirming care.
Mental health and coaching benefits.
Group personal pension scheme with employer match.
Private medical and dental schemes.
Flexible vacation, paid volunteer time off, and generous parental leave.