Director, Performance Marketing (SaaS, E-commerce)

TL;DR

Director, Performance Marketing (SaaS, E-commerce): Developing and executing comprehensive paid media strategies to drive B2B trials and B2C e-commerce acquisition, with an accent on managing six-figure cross-channel budgets and maximizing ROI. Focus on implementing machine learning for automated bidding and LTV, and staying updated on industry trends for continuous improvement.

Location: Remote - US

Salary: $158,000 – $190,000 USD

Company

hirify.global is a leader in password and identity management, trusted by 100,000 businesses and millions of users.

What you will do

• Develop and execute comprehensive paid media strategies to drive B2B Trials and B2C e-commerce acquisition.
• Manage and optimize six-figure cross-channel budgets to maximize ROI and achieve performance goals.
• Lead the media planning process, including audience targeting, channel selection, and budget allocation.
• Forecast performance and identify opportunities for scaling campaigns while maintaining profitability.
• Implement machine learning for automated bidding and LTV.
• Provide regular reporting and analysis of campaign performance, highlighting key insights and recommendations.

Requirements

• Proven expertise in driving and managing paid media for high-volume B2B trial motion.
• Experience in both B2C e-commerce and B2B SaaS.
• Advanced knowledge of third-party bidding tools, predictive modeling, and real-time bidding algorithms.
• Strong understanding of digital advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Demonstrated ability to develop and execute strategic media plans that drive business growth.
• Excellent analytical skills with the ability to interpret data, analyze trends, and draw actionable insights.

Culture & Benefits

• Remote-first culture with a collaborative environment.
• Competitive compensation with flexible Paid Time Off policies, including Quarterly Self-Care Days and Volunteer Days.
• Comprehensive health coverage, including for dependents.
• Support for home office setup and a remote work stipend.
• Parental leave and an Employee Assistance Program.
• Continuous learning and development opportunities with an annual learning stipend.