Member Growth Performance Marketing Manager (Healthtech)

TL;DR

Member Growth Performance Marketing Manager (Healthtech): Driving strategy, execution, and measurement of performance marketing initiatives across paid media, SEO/SEM, and digital channels with an accent on member enrollment and engagement. Focus on executing efficient, high-impact campaigns, optimizing performance through A/B testing, and delivering actionable insights through accurate forecasting and reporting.

Location: Hybrid in New York, United States

Salary: $97,680 – $122,100 USD

Company

hirify.global is on a mission to revolutionize mental healthcare by providing clinically validated technology for personalized care and partners with over 450 companies, from startups to Fortune 500 corporations.

What you will do

• Execute and optimize performance marketing campaigns across paid search, social, SEO/SEM, and other digital channels.
• Monitor and report on key performance metrics, budgets, and pacing.
• Implement changes to campaigns based on real-time performance data and testing insights.
• Support A/B and multivariate testing to improve campaign performance.
• Collaborate with cross-functional partners (design, analytics, product) to align campaigns with growth objectives.
• Maintain up-to-date knowledge of performance marketing tools and best practices, especially within healthtech.

Requirements

• 5+ years of performance marketing experience driving growth across paid search / SEO / SEM / digital.
• Strong analytical skills, comfortable with data analysis and surfacing actionable insights.
• Strong understanding of behavioral and personalized marketing tactics.
• Strong communication and collaboration skills.
• Creative and resourceful, with a strong bias for action and testing.
• A genuine passion for mental health.

Culture & Benefits

• Health, Dental, Vision benefits start on day one, including access to One Medical, HSA, and FSA plans.
• Employer-sponsored 401(k) match of up to 2%.
• Yearly allotment of no-cost mental health visits for you and your dependents.
• Competitive paid time off policies including vacation, sick leave, and company holidays.
• Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents after 6 months tenure.
• Access to Noom, Carrot (fertility care with $4,000 reimbursement), Wellhub, and BrightHorizons (child/elder care).
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching.