Senior PPC Specialist (Paid Advertising)

TL;DR

Senior PPC Specialist (Paid Advertising): Building and refining PPC campaigns across major platforms with an accent on intentional segmentation, daily optimization, and strategic decision-making tied to business outcomes. Focus on maintaining brand consistency, detailed data analysis, and challenging assumptions to drive performance.

Location: Kraków

Company

hirify.global helps companies manage and optimize their media assets.

What you will do

• Build, structure, and refine PPC campaigns across Google Ads, LinkedIn, Meta, and Twitter/X with intentional segmentation.
• Review negative keywords daily and analyze performance to make quick, data-driven adjustments.
• Prepare weekly performance reports, tying trends to business outcomes and recommending next steps.
• Collaborate with Growth, Content, and Design teams to align messaging and experiments.
• Help build documentation, playbooks, and scalable PPC processes.

Requirements

• 3+ years experience managing PPC campaigns across Google, Meta, LinkedIn, and Twitter/X.
• Deep understanding of keyword strategy, bidding behavior, funnels, and intent mapping.
• Strong preference for manual control, especially disabling auto-optimization.
• Strong analytical skills to interpret data beyond basic metrics.
• Excellent English communication skills.
• Comfortable in a growth-oriented, fast iteration and experimentation environment.

Culture & Benefits

• Obsessed with detail and a data-driven approach to performance marketing.
• Focus on craftsmanship and continuous optimization in PPC.
• Emphasis on testing hypotheses and finding marginal gains.
• Operate in a growth-oriented environment with fast iteration and experimentation.