Marketing Analytics Manager (Web3)

TL;DR

Marketing Analytics Manager (Web3): Defining and measuring success for high-impact growth initiatives for MetaMask and Linea with an accent on marketing performance measurement and data-driven decision-making. Focus on optimizing marketing investments, leveraging advanced analytics, and improving team productivity with new tooling.

Location: Remote from the US or EMEA

Salary: $105,000–$187,000 USD

Company

hirify.global is a leading blockchain and Web3 software company focused on making the decentralized web universally easy to access, use, and build on.

What you will do

• Partner with Marketing leadership to define and measure success on growth initiatives for MetaMask and Linea.
• Coach, mentor, and manage 1-2 direct reports, ensuring their success.
• Prepare recurring and ad hoc reports and presentations for senior leadership, leveraging data visualization and storytelling.
• Work across the Marketing stack (Google Analytics, Brandwatch, Segment, Mixpanel, dbt, Cube, Preset, HubSpot) to provide stakeholders with information.
• Accelerate the attribution and marketing performance measurement roadmap and foster a data-driven decision-making culture.
• Proactively identify opportunities to improve marketing ROI, providing actionable recommendations and measuring their impact.
• Design and implement process and tooling improvements, leveraging LLMs and agentic frameworks to increase team productivity.

Requirements

• Applicants will be required to submit to background checks including employment, education, and criminal record checks.

Nice to have

• Intrinsically motivated, intellectually curious, and aligned with the hirify.global mission and values.
• Demonstrable interest in Web3 and previous exposure to on-chain data.
• Mastery of both SQL and Python; prior experience working in dbt.
• Conversant in attribution, customer segmentation, marketing mix modeling, A/B testing and other core concepts from marketing analytics and site analytics.
• Compelling storyteller and effective communicator, both written and verbal.
• Adept at using data visualizations to convey a density of information with a paucity of means.
• Proven success working on cross-functional teams and managing concurrent projects with multiple stakeholders.
• Comfortable navigating both complexity and ambiguity, working autonomously to maximize your impact.
• A player coach who leads by example and doesn’t hesitate to contribute directly to supporting stakeholders.

Culture & Benefits

• Work on tools, infrastructure, and apps that scale platforms to onboard one billion participants and 5 million developers.
• Constantly exposed to new concepts, ideas, and frameworks from peers.
• Join a network of builders, with alumni moving on to become tech entrepreneurs, CEOs, and team leads.
• Remote-friendly, start-up environment with a passion for building a diverse team of humans.
• Committed to ensuring technology empowers people and communities with economic and political agency through decentralized technologies.
• Dedicated to diversity, ensuring employment decisions are made without discrimination.