Marketing Specialist

TL;DR

Marketing Specialist: Developing and executing B2B marketing campaign strategies for the UK and Canada markets with an accent on demand generation and multi-channel campaign management. Focus on optimizing campaign performance through data analytics, audience segmentation, and cross-functional collaboration to drive revenue.

Location: Hybrid in Dublin, Ireland. Open to candidates based in the UK willing to travel to Dublin frequently.

Salary: €47,000–€54,000 EUR annually

Company

hirify.global is a profitable and fast-growing online automotive marketplace dedicated to bringing trust and transparency to car shopping.

What you will do

• Develop and translate UK business strategy into effective B2B marketing campaign plans.
• Plan and execute marketing campaigns across various channels, including email, on-site merchandising, direct mail, paid display, and social media.
• Continuously optimize campaign performance utilizing marketing automation tools and data analytics.
• Analyze marketing data, conduct A/B testing, and report results and data-driven decisions to stakeholders.
• Utilize audience segmentation and targeting strategies to deliver personalized messaging.
• Collaborate cross-functionally with Sales, Product Marketing, and Business Operations teams.

Requirements

• 2+ years experience in B2B marketing, preferably at a small/medium tech company.
• Strong understanding of marketing principles, strategies, and tactics.
• Proficiency in data analytics tools (Looker, Salesforce, Google Analytics) and marketing automation platforms (Marketo preferred).
• Ability to write and edit compelling marketing campaign copy.
• Strong organizational and project management skills to balance multiple tasks and deadlines.
• Ability to work in a hybrid office environment in Dublin, Ireland, or be based in the UK and willing to travel to Dublin frequently.

Culture & Benefits

• People-first culture fostering kindness, collaboration, and innovation.
• Best-in-class benefits and compensation, including equity for all employees.
• Flexible hybrid model and robust time off policies promoting work-life balance and individual well-being.
• Thoughtful perks such as daily free lunch, a new car discount, meditation and fitness apps, and commuting cost coverage.
• Career development and corporate giving programs, alongside employee resource groups and communities.