Group Product Marketing Manager (Developer Commerce, Gaming)

TL;DR

Group Product Marketing Manager (Developer Commerce, Gaming): Driving go-to-market execution for hirify.global's commerce solutions that enable game developers to sell, gift, and monetize digital goods directly within hirify.global's platform with an accent on expanding adoption, developer revenue opportunities, and player engagement. Focus on executing comprehensive go-to-market strategies, leading developer education, and ensuring alignment between commerce objectives and developer/player needs.

Location: San Francisco Bay Area, United States

Salary: $256,000–$288,000 USD (base salary only, excludes equity and benefits)

Company

hirify.global is a multiplatform, multigenerational, and multiplayer platform that helps people deepen their friendships around games and shared interests.

What you will do

• Drive go-to-market strategy for commerce products, features, and capabilities to expand adoption and developer revenue opportunities.
• Execute and optimize comprehensive education campaigns for game developers around commerce capabilities.
• Build and nurture strong relationships with cross-functional teams, serving as a key liaison for commerce initiatives.
• Partner with cross-functional teams to develop commerce-focused content, case studies, and educational resources.
• Track and report on KPIs for commerce marketing initiatives, including developer adoption rates and revenue impact.
• Stay informed about gaming commerce trends, platform economics, and competitive dynamics to identify emerging opportunities.

Requirements

• 7+ years of product marketing experience, with at least 3-4 years in platform commerce, gaming monetization, marketplace/e-commerce marketing, or developer platform marketing, preferably within the gaming industry.
• Passion for gaming communities and a deep understanding of game developer business models, player behavior, and social commerce dynamics.
• Strategic mindset combined with strong execution capabilities and an action-oriented approach to commerce challenges.
• Deep understanding of gaming commerce ecosystems, in-game economies, social commerce behaviors, and platform monetization models.
• Exceptional communication and presentation skills, with proven ability to build relationships with cross-functional partners and effectively communicate complex value propositions.
• Strong analytical skills with experience measuring the effectiveness of commerce marketing campaigns and translating business performance into actionable insights.

Nice to have

• Experience with two-sided marketplace dynamics, gaming industry partnerships, or developer platform businesses.

Culture & Benefits

• Equity and benefits included in the total compensation package.
• Opportunity to work on a platform playing a uniquely important role in the future of gaming.
• Commitment to inclusion and providing reasonable accommodations during the interview process.
• Join a mission-driven team focused on deepening friendships around games and shared interests.