Audience Development Manager

TL;DR

Audience Development Manager: Designing and implementing plans to expand digital audience reach and strengthen interactions across digital platforms with an accent on segmentation, email, PPC, and SEO. Focus on managing campaigns, optimizing websites, and leading a small marketing team to meet audience growth targets.

Location: This role is based in our Amsterdam, Netherlands Office with a hybrid work model (3+ days in-person)

Company

hirify.global, a division within Informa, creates global platforms for industries and organizes over 500 large-scale branded events while also providing year-round online platforms for business and product showcases.

What you will do

• Develop and implement creative tactics for digital audience expansion using webinars, newsletters, and gated content.
• Analyze data to identify growth opportunities and optimize campaign performance.
• Oversee PPC and SEO efforts to drive traffic to media and directory websites.
• Create and execute engaging content campaigns from start to finish.
• Maintain and improve directory and product websites to boost traffic and conversions.
• Lead and develop a small marketing team, fostering collaboration and high performance.

Requirements

• 3 to 5 years of digital marketing experience (PPC and SEO) with a focus on audience development and campaign management.
• Proven experience managing and developing high-performing teams.
• Strong hands-on approach and excellent project management skills.
• Strong understanding of digital marketing channels, including SEO best practices, social media, PPC, and email marketing.
• Experience with marketing automation and project management tools like Eloqua and Monday.com.
• Experience with data segmentation tools (Treasure Data), CMS systems (Adobe Experience Manager or Smart Connection Media), web analytics (Google Analytics, Google Tag Manager), and A/B testing.
• High proficiency in English is essential.

Nice to have

• Degree in marketing, advertising, communications, or a related field.
• Familiarity with working in an international, matrix organization.
• Experience in design tools (Photoshop, InDesign, Figma, Canva, Turtl).

Culture & Benefits

• Hybrid work model with flexibility to work from home or remotely when not in the office (3+ days in-person).
• 24 days annual leave, plus a birthday leave day and option to work from almost anywhere for up to four weeks a year.
• ShareMatch scheme to become an Informa shareholder with free matching shares.
• Strong wellbeing support, including EAP assistance, mental health first aiders, and a healthy living subsidy.
• Monthly commuting and travel costs reimbursed.
• Access to bespoke training, learning platforms (LinkedIn Learning), and mentoring platforms.