TL;DR

Product Marketing Manager (Fintech): Leading go-to-market initiatives and growth campaigns for %hirify_global%'s business platform with an accent on AI-driven marketing automation and client insights. Focus on designing and executing data-driven marketing strategies, managing stakeholder collaboration, and driving market research to support financial product growth.

Location: Remote (Canada)

Company

%hirify_global% is Canada's largest fintech company, helping millions achieve financial freedom through transparent, low-cost financial services and smart technology.

What you will do

Support and manage execution of large go-to-market initiatives with multiple stakeholders.
Lead smaller growth campaigns including launch strategy, positioning, and cross-team execution.
Drive client insights through research and data analysis to identify growth opportunities.
Perform market and competitor analysis to inform strategy and identify trends.
Utilize AI tools to automate workflows and improve marketing productivity.

Requirements

Must have 3-5+ years B2B marketing experience in high growth tech companies
Experience targeting HR, Total Rewards, or business owners with financial products
Proven use of AI to enhance marketing productivity and outcomes
Strong stakeholder management and collaboration skills
Ability to analyze campaign results and translate insights into action
Detail-oriented with strong execution and ownership mindset
English proficiency at least B2 level

Nice to have

French language experience

Culture & Benefits

Competitive salary with top-tier health and life insurance benefits
Retirement savings matching plan
20 vacation days plus unlimited sick and mental health days
Wellness and professional development budgets up to $1,500/year
90 days international work program in eligible countries
Inclusive employee resource groups and wellness days