Vertical Marketing Lead

TL;DR

Vertical Marketing Lead (SaaS): Develop and execute comprehensive marketing strategies for a specific vertical to drive customer acquisition and revenue growth with an accent on partner marketing, content creation, and data-driven decision making. Focus on building strong cross-functional collaboration, understanding customer needs, and optimizing multi-channel campaigns for maximum impact.

Location: Lehi, Utah, United States

Company

hirify.global provides an AI-driven lead conversion and communication platform aimed at helping local businesses increase leads and revenue.

What you will do

• Build and own cost-effective marketing strategies to meet or exceed bookings targets for your vertical.
• Develop and execute partner marketing campaigns to convert prospects into paying customers.
• Understand customer pain points and business operations to tailor messaging and channels effectively.
• Collaborate cross-functionally with Sales, Product, and Support teams to align vertical marketing efforts.
• Create vertical-specific content including collateral, playbooks, and videos to support marketing campaigns.

Requirements

• Location: Based in or able to work in the United States
• 6-10 years of experience in demand or lead generation, preferably in B2B SaaS.
• Strong knowledge of digital marketing channels, content strategy, and campaign execution.
• Proficiency in Excel and familiarity with Tableau and SQL for data-driven insights.
• Customer-centric and collaborative mindset with a bias to action.