User Acquisition Manager (Gamedev)

TL;DR

User Acquisition Manager (Gamedev): Optimizing and scaling user acquisition campaigns for mobile games, focusing on performance improvement through data analysis, bidding adjustments, creative strategy, and cross-functional collaboration. Focus on driving growth across various ad networks and refining attribution models.

Location: Onsite in Paris, France

Company

hirify.global is an independent mobile game studio based in Paris, dedicated to creating bold, innovative, and high-quality gaming experiences, known for hits like FRAG Pro Shooter and BEAST.

What you will do

• Own campaign optimization and scaling by continuously improving performance through bidding, budget, and targeting adjustments.
• Optimize targeting, creatives, marketing messages, spend, bids, and budget allocation with a strong ROI focus.
• Analyze performance data regularly to identify insights, opportunities, and next testing steps.
• Contribute to the high-level UA strategy, testing roadmap, channel mix suggestions, and growth opportunities.
• Define and manage user acquisition campaigns across various mobile ad networks.
• Collaborate closely with Product, Data, and internal creative teams to manage and optimize UA creatives.

Requirements

• Minimum 5 years of experience in online or mobile marketing, specifically in User Acquisition.
• Good mix of analytical and creative thinking with a strong data-driven approach to problem solving.
• Strong creative sensitivity for UA and ability to write clear creative briefs.
• Understanding of the Free-to-Play (F2P) model, mobile gaming KPIs, and the mobile ad tech ecosystem.
• Proven expertise with major UA platforms (Meta Ads, Google Ads, TikTok ads, Unity, Applovin, etc.).
• Solid knowledge of tracking systems (MMPs like AppsFlyer/Adjust) and attribution modeling.
• Ability to deliver performance in a demanding environment and execute projects across various networks.
• Fluent English (written and spoken).

Culture & Benefits

• Work in a dynamic and agile environment within a cross-functional Marketing team.
• Collaborate closely in a day-to-day pair setup with the Growth Manager to drive performance and scale acquisition.
• Be part of a team dedicated to creating bold, innovative, and high-quality gaming experiences.
• Contribute to the growth of current and upcoming unannounced mobile game projects.