Head of User Acquisition (Marketing)

TL;DR

Head of User Acquisition (Marketing): Leading web-based user acquisition efforts for a fast-growing product, driving high-scale growth across multiple ad networks with an accent on compliance, budget management, and A/B testing. Focus on global scaling strategies, rigorous compliance enforcement, and delivering high-conversion performance through strategic execution.

Location: Remote, with applicants welcome from any country, provided they are located within approximately ± 4 hours of CET.

Company

Ruby Labs is a leading tech company creating and operating innovative consumer products across health, education, and entertainment industries.

What you will do

• Manage and optimize campaigns across Google Ads, Meta, X, Reddit, Quora, Pinterest, and major ad networks (Taboola, Outbrain, AppLovin).
• Enforce compliance frameworks across funnels, landing pages, and ad creatives, auditing rejections and defining rules for scaling.
• Coordinate with creative production teams to optimize ad assets for compliance and maximum conversion.
• Design, execute, and analyze A/B tests across all channels to extract actionable insights.
• Own daily and hourly budget deployment, maximizing ROI through tight monitoring and fast decision-making.
• Expand and adapt campaigns to multiple geographies, leading UA specialists and aligning stakeholders on growth goals.

Requirements

• 7+ years of hands-on experience leading user acquisition, scaling web products in high-scale, multi-channel environments.
• Mastery of Meta (Facebook/Instagram) and Google Ads with deep platform knowledge.
• Hands-on experience with other ad networks (Taboola, Outbrain, AppLovin, etc.).
• Proven record of building and scaling compliance-driven funnels and ad creative frameworks.
• Advanced skills in A/B testing, marketing analytics, and ad automation tools.
• Fluent in English.

Nice to have

• Experience managing subscription-based or funnel-driven products.

Culture & Benefits

• Remote work environment promoting work-life balance.
• Unlimited Paid Time Off (PTO) and paid national holidays.
• Company-provided MacBook.
• Flexible Independent Contractor Agreement offering autonomy and entrepreneurial opportunities.
• Opportunity for personal and professional growth within a fast-growing team.

Hiring process

• Application review (typically 3 to 5 days).
• Recruiter Screening (40 minutes).
• Final Interview (60 minutes).