TL;DR

Head of User Acquisition (Marketing): Leading web-based user acquisition efforts for a fast-growing product, driving high-scale growth across multiple ad networks with an accent on compliance, budget management, and A/B testing. Focus on global scaling strategies, rigorous compliance enforcement, and delivering high-conversion performance through strategic execution.

Location: Remote, with applicants welcome from any country, provided they are located within approximately ± 4 hours of CET.

Company

Ruby Labs is a leading tech company creating and operating innovative consumer products across health, education, and entertainment industries.

What you will do

Manage and optimize campaigns across Google Ads, Meta, X, Reddit, Quora, Pinterest, and major ad networks (Taboola, Outbrain, AppLovin).
Enforce compliance frameworks across funnels, landing pages, and ad creatives, auditing rejections and defining rules for scaling.
Coordinate with creative production teams to optimize ad assets for compliance and maximum conversion.
Design, execute, and analyze A/B tests across all channels to extract actionable insights.
Own daily and hourly budget deployment, maximizing ROI through tight monitoring and fast decision-making.
Expand and adapt campaigns to multiple geographies, leading UA specialists and aligning stakeholders on growth goals.

Requirements

7+ years of hands-on experience leading user acquisition, scaling web products in high-scale, multi-channel environments.
Mastery of Meta (Facebook/Instagram) and Google Ads with deep platform knowledge.
Hands-on experience with other ad networks (Taboola, Outbrain, AppLovin, etc.).
Proven record of building and scaling compliance-driven funnels and ad creative frameworks.
Advanced skills in A/B testing, marketing analytics, and ad automation tools.
Fluent in English.

Nice to have

Experience managing subscription-based or funnel-driven products.

Culture & Benefits

Remote work environment promoting work-life balance.
Unlimited Paid Time Off (PTO) and paid national holidays.
Company-provided MacBook.
Flexible Independent Contractor Agreement offering autonomy and entrepreneurial opportunities.
Opportunity for personal and professional growth within a fast-growing team.

Hiring process

Application review (typically 3 to 5 days).
Recruiter Screening (40 minutes).
Final Interview (60 minutes).