Head Of User Acquisition

TL;DR

Head Of User Acquisition (Marketing): Leading and scaling high-scale web user acquisition campaigns across multiple ad networks with an accent on compliance, budget management, and performance optimization. Focus on designing and executing multi-channel strategies, enforcing compliance frameworks, and driving global growth within CET time zone collaboration.

Location: Remote within ±4 hours of CET timezone

Company

Ruby Labs is a leading tech company creating and operating innovative consumer products across health, education, and entertainment industries.

What you will do

• Manage multi-channel ad campaigns on Google Ads, Meta, X, Reddit, Quora, Pinterest, and other major networks.
• Lead compliance audits and enforce frameworks across funnels, landing pages, and creatives.
• Coordinate with creative teams to optimize ad assets for compliance and conversion.
• Design and analyze A/B tests to extract insights and improve campaign performance.
• Control budgets and automate ad spend to maximize ROI.
• Lead and align user acquisition specialists and stakeholders on growth goals.

Requirements

• Must be located within ±4 hours of CET timezone for optimal collaboration.
• 7+ years of experience leading user acquisition for web products in multi-channel environments.
• Expertise in Meta (Facebook/Instagram), Google Ads, and other ad networks.
• Strong skills in compliance-driven funnel building, creative production, and marketing analytics.
• Fluent in English.

Culture & Benefits

• Fully remote work environment promoting work-life balance.
• Unlimited paid time off and paid national holidays.
• Company-provided Apple MacBook for productivity.
• Flexible independent contractor agreement offering autonomy and tax benefits.

Hiring process

• Recruiter screening (40 minutes).
• Final interview (60 minutes).