TL;DR

Google Ads Specialist (AI): Planning, executing, and analyzing user acquisition campaigns across performance channels with an accent on ROAS and scalability. Focus on identifying platform trends, cross-functional collaboration, and experimentation with marketing partners.

Location: Hybrid in Vilnius, Lithuania

Salary: From €3800 gross per month

Company

%hirify_global% is the world’s #1 health & fitness app, an AI-powered, privacy-first, clinically backed product for female health.

What you will do

Plan, execute, and analyze user acquisition campaigns across performance channels.
Ensure marketing campaigns drive high-quality users efficiently, focusing on ROAS and scalability.
Identify platform trends and best practices, applying them to campaigns.
Collaborate cross-functionally to foster product growth.
Brief the creative team to produce top-performing assets.
Monitor, track, and report key metrics, driving experimentation.

Requirements

3+ years of performance marketing experience in web user acquisition.
Expert-level experience managing campaigns in Google Ads.
Proven track record of optimizing campaigns for ROAS, CPA, and LTV.
Hands-on experience with Google Tag Manager and GA4 for conversion tracking.
Strong analytical skills, including advanced Excel or Google Sheets.
Proficiency using BI platforms like Looker Studio or Funnel.io to analyze data.
Comfortable using AI tools (e.g., ChatGPT, Claude) to boost campaign efficiency.
English: Upper-intermediate or advanced proficiency required.

Nice to have

Experience with Facebook Ads or other paid social channels.
Experience in Health Tech, FinTech, or other regulated industries.
Familiarity with server-side tracking and privacy-compliant measurement setups.
Experience with automation tools and scripts for campaign management.

Culture & Benefits

Competitive salary and annual reviews.
Opportunity to participate in Flo’s performance incentive scheme.
Paid holiday, sick leave, and female health leave; enhanced parental leave.
Flexible office + home working, up to 2 months a year working abroad.
5-week fully paid sabbatical at 5-year Floversary.
Flo Premium for friends & family, plus health, pension, and wellbeing perks.