Product Marketing Manager (B2B)

TL;DR

Product Marketing Manager (B2B): Drive go-to-market efforts for dealer products by partnering with sales and product teams to shape roadmaps, execute strategies, and ensure product success with an accent on customer insights and sales enablement. Focus on developing compelling marketing content, managing cross-functional projects, and aligning priorities to business impact.

Location: Hybrid, Boston, United States

Salary: $101,000–$127,000 USD

Company

hirify.global is the largest and fastest-growing automotive marketplace focused on bringing trust and transparency to car shopping with a people-first culture fostering innovation and career growth.

What you will do

• Partner with product and sales teams across the product lifecycle to shape roadmaps and execute go-to-market strategies.
• Align team priorities with product and revenue objectives and measure business impact.
• Leverage customer insights and NPS data to inform product improvements and roadmap decisions.
• Create marketing collateral, pitch decks, and sales enablement materials aligned with brand and customer needs.
• Support B2B marketing demand generation and customer retention through creative strategy and asset development.
• Manage projects autonomously, anticipating challenges and driving initiatives with minimal oversight.

Requirements

• Location: Hybrid work model based in Boston, United States
• Bachelor's degree with 4+ years experience, including 2+ years in product marketing.
• Strong written and verbal communication skills with storytelling ability.
• Proven success in developing and executing B2B go-to-market strategies.
• Ability to work cross-functionally and manage multiple projects autonomously.

Culture & Benefits

• Equity for all employees and comprehensive total rewards package.
• Flexible hybrid work model supporting work-life balance.
• Robust time off policies and wellness programs including meditation and fitness apps.
• Daily free lunch, new car discounts, and commuting cost coverage.
• Employee resource groups and career development programs fostering inclusion and growth.