Asst Dir-Product Strategy (GenAI)

TL;DR

Asst Dir-Product Strategy (GenAI): Supporting the development and execution of strategies to launch and scale hirify.global content websites and GenAI solutions with an accent on GTM strategies, market segmentation, and value proposition development. Focus on coordinating cross-functional planning, managing GTM timelines, and tracking performance for maximum impact and adoption.

Location: Onsite in Heredia, Costa Rica

Company

hirify.global is a global leader in ratings and integrated risk assessment, advancing AI to decode risk and unlock opportunity for clients.

What you will do

• Assist in developing Go-to-Market strategies for new web, data, and GenAI products.
• Contribute to value proposition and messaging frameworks for target customers.
• Support the evaluation of pricing strategies and business models.
• Coordinate cross-functional planning and execution of product launches.
• Help manage GTM timelines, milestones, and deliverables, creating sales enablement tools.
• Track key performance indicators and analyze launch performance for iterative optimizations.

Requirements

• 4-6 years of experience in go-to-market, product strategy, or a related commercial role.
• Experience supporting product launches, preferably within finance or tech.
• Understanding of financial services solutions, consumption patterns, and monetization strategies.
• Strong analytical, communication, presentation, and interpersonal skills.
• Ability to thrive in a fast-paced, innovative, and sometimes ambiguous environment.
• Bachelor’s degree in Business, Engineering, or equivalent.

Nice to have

• Adept at using GenAI tools in GTM related work.
• A passion for product launches and understanding audience resonance.
• Familiarity with agile development methodologies.

Culture & Benefits

• Inclusive environment fostering idea exchange and innovation.
• Dynamic, agile team exploring new technologies and adding value.
• Values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.
• Equal opportunity employer.