Cloud Inbound Marketing Specialist (Cloud)

TL;DR

Cloud Inbound Marketing Specialist (Cloud): Developing and executing data-informed inbound marketing strategies to accelerate customer acquisition and deepen engagement for cloud infrastructure and managed services offerings with an accent on persona-aligned programs and ABM. Focus on leveraging AI-driven tools for content optimization and refining B2B buyer journeys through CRO methodologies.

Location: Remote from Serbia

Company

hirify.global is a company specializing in cloud infrastructure, hosting, and managed services offerings.

What you will do

• Develop and execute inbound marketing campaigns across SEO, SEM, paid social, content marketing, webinars, and technical communities.
• Create persona-aligned programs for technical stakeholders like developers, DevOps engineers, and IT leaders.
• Implement Account-Based Marketing (ABM) strategies targeting high-value enterprise accounts.
• Partner with product and engineering teams to produce technically rich yet accessible assets.
• Oversee HubSpot Marketing Hub operations, including workflows, segmentation, and lead scoring.
• Track and evaluate campaign performance with HubSpot, GA4, and Looker Studio, and enhance landing pages using CRO methodologies.

Requirements

• 3+ years in B2B inbound marketing, ideally in cloud, SaaS, or enterprise technology companies.
• Proven track record with SEO, SEM, content marketing, marketing automation, and lead nurturing.
• Hands-on experience with HubSpot CRM & Marketing Hub, GA4, Looker Studio/Tableau, and conversion optimization techniques.
• Understanding of cloud infrastructure concepts like IaaS, VPS, Docker, Kubernetes, OpenStack, and hyperscalers.
• Familiarity with developer ecosystems and technical buyer needs.
• Excellent knowledge of English, written and spoken.

Nice to have

• Experience with ABM platforms (Demandbase, 6sense).
• Experience with LinkedIn Ads.
• Experience with WordPress or other headless CMS.